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Let's

Let's
Fall 2017
Campaign

This project prompted us to design for social change.  I worked with Yu Tim Candy Wang and Tanya Agarwal on the issue of overwork. We recognized that the cause for overwork was a situational phenomenon — therefore it was improbable to suggest a solution that most of the population was already aware of.

 
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Fill in the blank, write, talk, say and complain.

We begun by narrowing down the audience to the graphic design community at RISD. We decided to start with a survey and gather more specific information directly from our audience. All responses were displayed on the walls of both elevators. The audience was thus made aware of the conversation we had sparked within the community. 

 

Responding to the responses

Watching the audience react to our project both positively and negatively helped us plan the next step. It was evident that they did not want solutions. In response to the complaints, we decided to rephrase the people’s words. For each floor in the building we selected a pair of words that would correspond with the “more” and “less” on the floors of each elevator.

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Let's

It is an effort to show the community that we have heard them and we give back to them a way to see their complaints in a relatively positive light. Giving away posters of our consolidated response with chocolates is our response to the community — encouraging them to think about their complaints and our suggestions in tandem.

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