Work from a semester long course UI/UX course at Brown University. Projects include interface critique, persona building, user research, redesign and high fidelity prototyping.
A/B Testing & Eye tracking
We redesigned a website with two versions, using which we conducted A/B user testing to determine which design displayed higher usability and learnability. Using data logs I calculated the respective metrics which were used to prove or disprove the hypotheses. We also conducted eye tracking tests to determine which version was more effective.
Personas & Storyboarding
I analysed the CVS self checkout interface, observed users and user journey. Using these observations and information gathered from interviewing users, I created two personas. I also developed a storyboard that follows the user journey of one such persona.
I redesigned the website for Exmouth View Hotels. The new design is based on principles of usability and learnability. The design choices were made in order to improve readability and organise the information in a coherent manner.