Onboarding and Personalization
Fall 2020
RealSelf Inc.
RealSelf’s value lies in the extensive amount of content we offer. Browsing through detailed reviews, before and after images, and Q&A, helps people in their research toward selecting the right provider and getting a procedure.
Project brief: Personalize the onsite content browsing experience. Build an onboarding experience to collect user demographic information. Introduce sort options that allows people to view content posted by members like them.
Role: I was the design lead for this project and responsible for UX strategy. Our team consisted of a product manager, content strategist, and researcher.
Project MVP launched on Dec 30th, 2020
